✨ Discover the future off floristry with #FloralForwardGeneration — a trend driven by GenZ's passion for sustainability, authenticity, and personalized experiences. Join us as we explore how floristry is evolving to meet the values of this eco-conscious and tech-savvy generation!

Embrace the color palette of Gen Z with #GenZPetalPlay! 🌈💖Gen Z is known for its love for eye-popping colors and boldly expressing themselves. 🌿🎨From nostalgic hues to dopamine brights, make your floral arrangements speak to this unique generation with #GenZPetalPlay!

The Flower Trends Forecast will aggregate data points and insights from leading consumer trend reports to distill what is the most applicable to the flower consumer.

How the trend is represented in the floral space from the corresponding visual palette to other visual elements will be shown in a variety of mediums including photography and video.

The Flower Trends Forecast goes beyond identifying what the consumer wants and provides specific actionable ideas to help business in the floriculture industry maintain and increase consumer demand.